Simperium is a company that provides a SaaS-style app for developers, enabling them to use their servers for processing and manipulating data easily and securely. The examples they use show data being synced across multiple apps in real-time, which is honestly quite impressive to me. The only sticking point to me comes in their pricing. If you’re selling apps at a one-time price of $0.99 or $1.99 and have between 50,001 and 75,000 active monthly users, you’d be paying out $1499/mo. to use the service. I’m not an iOS app developer, but I can imagine this could be a problem for apps that retain users well with a one-time cost pricing model. If an app has a high churn rate on active users though, I don’t see this being a huge concern. Also, considering the ideal usage is to sync data across devices and apps, I’d imagine the user is probably paying for one centralized service (monthly or yearly) with free apps that support it or paying for each app one-time, which could easily offset the cost until the customer is no longer an “active” one.
Either way, this seems like a great acquisition and the technology is quite intriguing.