If you’re ready to try a streamlined method of project management, I suggest you take a look at Blimp.
Do you want better-tasting coffee that gives you energy all day long instead of short spurts? Try Upgraded™ Coffee:
Upgraded Coffee is the result of an obsessive pursuit to engineer the absolute highest performance coffee beans on earth. It’s taken more than 10 years to identify every step of performance-robbing toxin formation in coffee and to create a reliable, perfect source of beans that always makes you feel great – even though “normal” coffee gives people headaches, jitters, and crankiness. Upgraded Coffee makes you feel noticeably better than any other coffee. You’ll never go back to Starbucks again. These beans are meant for drinking black or best of all, for making Bulletproof Coffee with grass fed butter.
Personally, I don’t see a need for a Basecamp-type system for projects in my personal life, but I can see the value in the product for others.
37signals appears to be looking to diversify its product line in order to capture more market share with simple products and slight variations within their current product lines. Since they’re a company founded upon simple ideas and products, it will be interesting to see how 37signals is going to continue to innovate within the framework of those goals.